Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A number of shopping organizations are turning to server-side tracking as a means to boost their data collection processes. While it requires more technical knowledge than regular GTM and may introduce additional expenses, it can result in higher accuracy and more trustworthy information
Pixel tracking utilizes an item of code to sign up conversions on your website. It's easy to set up and less susceptible to advertisement blockers.
1. Extra exact data
The traditional method of tracking conversions on a site, utilizing pixels, is having trouble with transforming internet browser privacy policies. This means that the data being sent to Google Ads, Facebook Business Manager and other systems is much less precise than it must be.
Server-side monitoring is an extra safe and secure option that helps to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, suggesting it's much less most likely to be influenced by advertisement blockers or various other security steps. This offers a lot more precise information and a much more total photo of individual journeys across channels.
Furthermore, this kind of tracking enables companies to track conversions outside of the site, such as phone calls and in-store gos to, which can be challenging for pixel-based tracking. This flexibility gives marketers more ownership over the data they send out, and makes it less complicated to follow numerous information legislations. It's likewise a lot less susceptible to fraudulence, as it's harder for deceitful stars to control the system by altering the postback URL.
2. Much better control over information.
Server-side monitoring enables companies to collect and improve information prior to sending it to third-party analytics/advertising platforms. This improves data efficiency and precision, which can aid marketing professionals make more informed marketing choices.
Typical pixel monitoring depends on JavaScript tracking codes that are placed in website site visitors' internet browsers. These tracking codes are typically blocked by ad blockers, which can cause information collection disruptions and incorrect results. Server-side monitoring allows companies to bypass these limitations and give exact, constant data that is much less prone to interference.
This type of monitoring likewise allows organizations to track conversions that happen outside of the site, like call and in-store purchases. This is essential given that brand-new privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is a key reason that S2S is much more reliable for organizations looking for to adapt to these adjustments.
3. Less prone to fraudulence
Server-side tracking makes it possible for services to manipulate information hauls before it gets to third party endpoints, boosting safety and privacy. This is specifically essential as different web browsers and platforms significantly alter how they manage cookies. For example, in iphone 14, Safari will only deliver first-party cookie information and will not enable pixel-based tracking. Making use of server-side tracking, you can bypass these constraints and continue to track conversions that took place outside of your website.
Furthermore, server-side tracking allows you to capture customer data straight on your own web servers. This eliminates dependence on 3rd parties, which can be susceptible to violations and privacy offenses.
A server-side tracking system is a AI-driven product recommendations collection of directions that informs your site's web server what events to videotape. This data is after that sent to analytics devices like Google Analytics and Facebook Business. It's additionally used to activate event-based ads, such as retargeting. On the other hand, pixel tracking is an alternate approach that utilizes a tiny piece of code on your web page to collect information from customers.
4. Simpler to apply
Server-side tracking is an information collection process that occurs on the internet site's own web server, bypassing internet browser constraints. This means that data accumulated by the website/app is first sent to the web server where it's refined and then sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this technique is that it reduces the range of information management and provides companies more control over transmission, making it normally extra reliable. Because of this, it's less prone to information obstacles caused by points like a busted connection or an active advertisement blocker being installed.
With OWOX BI's Server-Side Tracking, your service can collect real-time conversion data similarly that you would certainly with pixels or a cookie, but this is then passed straight to your advertising and marketing tools on the server. This enables you to have even more accurate data and assists make certain compliance with privacy guidelines such as GDPR. In addition, it also prevents the monitoring constraints imposed by web browsers and advertisement blockers.