Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of ecommerce services are turning to server-side monitoring as a means to boost their data collection processes. While it requires much more technical knowledge than regular GTM and may introduce additional costs, it can result in higher accuracy and more trustworthy information
Pixel monitoring makes use of a piece of code to register conversions on your site. It's simple to establish and much less vulnerable to advertisement blockers.
1. More accurate data
The conventional technique of tracking conversions on a web site, making use of pixels, is having trouble with transforming web browser personal privacy plans. This suggests that the information being sent to Google Ads, Facebook Business Manager and other platforms is less precise than it needs to be.
Server-side monitoring is an extra safe and secure option that helps to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, implying it's less likely to be impacted by ad blockers or other safety procedures. This supplies a lot more precise information and a much more total photo of individual trips throughout networks.
Furthermore, this kind of monitoring enables companies to track conversions outside of the site, such as telephone call and in-store check outs, which can be challenging for pixel-based tracking. This versatility provides marketing professionals a lot more ownership over the data they send, and makes it easier to comply with various information regulations. It's additionally a great deal much less vulnerable to scams, as it's more difficult for deceptive actors to manipulate the system by altering the postback URL.
2. Much better control over information.
Server-side monitoring enables companies to collect and enrich information prior to sending it to third-party analytics/advertising systems. This enhances data completeness and precision, which can aid marketing professionals make more informed marketing decisions.
Typical pixel monitoring counts on JavaScript tracking codes that are put in site visitors' internet browsers. These tracking codes are commonly obstructed by ad blockers, which can result in information collection disturbances and unreliable results. Server-side tracking makes it possible for services to bypass these restrictions and offer accurate, consistent information that is much less vulnerable to disturbance.
This sort of tracking also permits services to track conversions that occur outside of the website, like telephone call and in-store purchases. This is important given that brand-new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is a key reason that S2S is extra trustworthy for companies looking for to adjust to these modifications.
3. Less prone to fraudulence
Server-side monitoring enables organizations to control data hauls before it gets to 3rd party endpoints, improving protection and personal privacy. This is especially vital as different browsers and systems increasingly transform exactly how they handle cookies. As an example, in iOS 14, Safari will just provide first-party cookie data and will certainly not allow pixel-based monitoring. Utilizing server-side monitoring, you can bypass these restrictions and continue to track conversions that occurred outside of your internet site.
Additionally, server-side monitoring enables you to record individual data straight on your own web servers. This eliminates reliance on third parties, which can be vulnerable to breaches and personal privacy violations.
A server-side radar is a set of guidelines that tells your website's web server what events to tape. This data is after that sent to analytics devices like Google Analytics and Facebook Business. It's likewise used to activate event-based ads, such as retargeting. In contrast, pixel monitoring is an alternate approach that utilizes a tiny piece of code on your web page to collect information from users.
4. Much easier to implement
Server-side tracking is an information collection process that takes place on the website's very own server, bypassing web internet browser limitations. This indicates that data gathered by the website/app is first sent out to the server where it's refined and then sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit partner program management of this technique is that it reduces the range of information management and provides companies much more control over transmission, making it usually more trustworthy. Therefore, it's less susceptible to information challenges brought on by points like a broken link or an energetic ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your business can gather real-time conversion information in the same way that you would with pixels or a cookie, however this is after that passed directly to your marketing and advertising devices on the web server. This allows you to have even more exact data and helps make sure conformity with privacy policies such as GDPR. Additionally, it also avoids the monitoring constraints enforced by browsers and ad blockers.